Privacy policy

Effective Date: December 9, 2024

At WallZap AB, we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information. By using our website, products, or services, you agree to the terms outlined here. If you do not agree, please refrain from using our services.

Definitions

Terms used in this Privacy Policy align with those in our Terms of Service.

  1. Processing: Includes collecting, storing, evaluating, modifying, deleting, using, combining, and transferring data.

  2. Personal Data: Any information relating to an identified or identifiable individual.

Data We Collect

We process only the data necessary to provide our services effectively. This may include:

  • When creating an account or placing an order:

    • Name, email address, phone number, billing/shipping address.

    • Payment details (processed securely via third-party payment gateways).

    • Order history and preferences.

  • When browsing our website:

    • IP address, browser type, operating system, and browsing activity via cookies and analytics tools.

  • When subscribing to our newsletter or marketing communications:

    • Email address, consent preferences.

  • When using social login features (e.g., Facebook, Google):

    • Name, email address, and profile picture as provided by the third-party service.

Purpose and Legal Basis for Processing

We process your personal data under the following legal grounds:

  1. Performance of a Contract

    • To process orders, deliver products, and manage your account.

  2. Legitimate Interest

    • To improve services, perform analytics, and send relevant updates (e.g., product recommendations).

  3. Consent

    • For email marketing, SMS communications, and use of cookies (as required).

  4. Legal Obligations

    • To comply with tax, accounting, and legal requirements.

How We Use Your Data

Your data helps us to:

  • Fulfill your orders and process payments.

  • Personalize your shopping experience and recommend products.

  • Improve website performance and troubleshoot issues.

  • Send updates about promotions, new products, or policy changes.

Third-Party Services

We work with trusted third-party service providers to enhance our operations:

  • Payment Processing: Securely handled by Shopify Pay.

  • Shipping and Logistics: Personal data shared with courier services like UPS or DHL for order delivery.

  • Marketing Tools: Services like Google Analytics and Meta Pixel for insights and advertising, based on your cookie consent preferences.

All third-party providers are contractually obligated to protect your data and comply with GDPR or equivalent international standards.

Cookies and Analytics

We use cookies and similar technologies to enhance your experience on our website and to help us understand how our site is used.

These include:

  • Necessary Cookies – Enable core functionality such as security, network management, and accessibility. These cannot be turned off.

  • Performance Cookies – Help us analyze how users interact with the site so we can improve functionality and user experience.

  • Marketing Cookies – Allow us to deliver relevant advertising on platforms like Meta and Google based on your browsing behavior.

By using our site, you consent to the use of cookies as outlined above. You can manage your cookie preferences at any time through the cookie consent banner provided on our website or by adjusting your browser settings.

We use tools such as Google Analytics and Meta Pixel to collect anonymized usage data for statistical and marketing purposes. For more information, please refer to Google’s and Meta’s respective privacy policies.

Social Sharing Features

Our website integrates social sharing options (e.g., Facebook, Pinterest, Instagram). By using these features, your activity may be tracked by the respective platform. We recommend reviewing their privacy policies:

Data Retention

We retain your personal data only as long as necessary:

  • Order Information: Retained as required by applicable tax and accounting regulations.

  • Marketing Preferences: Stored until you opt-out.

  • Website Activity: Retained only as long as necessary for the purposes outlined in this Privacy Policy, after which it will be anonymized or deleted in accordance with applicable legal requirements.

International Data Transfers

Your data may be processed outside the European Economic Area (EEA). Where this occurs, we ensure adequate protection through EU-approved Standard Contractual Clauses.

Your Rights

You have the following rights under GDPR:

  1. Access: Request a copy of your personal data.

  2. Rectification: Correct inaccuracies in your data.

  3. Erasure: Request deletion of your data (subject to legal retention requirements).

  4. Restriction: Limit how we process your data.

  5. Portability: Transfer your data to another provider.

  6. Objection: Opt out of direct marketing or data processing based on legitimate interests.

To exercise these rights, contact us at privacy@wallzap.com. We may request verification to confirm your identity.

Security Measures

We employ industry-standard security measures, including SSL encryption, firewalls, and access controls, to protect your data. While no method is 100% secure, we continually update our practices to meet evolving threats.

Changes to the Privacy Policy

This Privacy Policy may be updated periodically. WALLZAP reserves the right to make changes as necessary, and the latest version will always be available on our website. The version of the Privacy Policy applicable to your interactions or orders will be the one in effect at the time of use or purchase. We encourage you to review it regularly for any updates.

Contact Us

For questions or concerns about this policy, contact us at:

  • Email: privacy@wallzap.com

  • Mail: WallZap AB, Kalkylvägen 3, 435 33 Mölnlycke, Sweden

If you are dissatisfied with our response, you can file a complaint with the Swedish Data Protection Authority (IMY).